news
If you’ve spent any time online looking for news, you’ve undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for news ad banners and links to their websites from other companies’ websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which news sites attract advertisers? Sites whose audience demographics match those of the advertiser’s customer base. For instance, companies who sell news to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the news advertiser wants to get their message to you, the consumer. That’s why they use appropriate and appeal banners and links like those shown here.
